Times are hard if you're a large chain of coffee shops still facing a bit of public backlash over tax avoidance. Do you just wait it all out, relying on the media to find something new to get their teeth into and the laziness and short memory of the average consumer? Or do you try something to entice the customers back from Costa? Do you, perhaps, provide free front row seats to the latest sport sweeping the nation: Giant Street Skittles? Do you hope that the lure of big names from boules crossing over into the high stakes street sport world will bring in the coffee-lovers in sufficient numbers to offset compensating families for the inevitable skittles-related fatalities?
No, you wait it out, of course.
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